Planning for Best Practices in Merchandising, Amazon Averts Trademark Infringement
Could Coca-Cola sue a diner for offering Pepsi to customers who requested Coke? Clearly not, according to a California federal court that didn’t find any problem with Amazon’s merchandising practices. Multi Time Machine, Inc., (MTM), a watchmaker filed suit against Amazon for displaying competitor’s watches whenever Amazon customers searched for MTM’s. In this specific case, […]