The rise of video advertising spending (projected at $8.04 billion in 2016), has helped to pave the way for open innovation and collaborative creation as a cost-effective, creativity-efficient means to reach the masses. Coupled with the rise in video-enabled social media usage – from Instagram to Vine to Youtube – and its spread across almost […]
FOR EDUCATIONAL USE ONLY This table does not constitute legal advice – if you have questions, please contact [email protected] Work-For-Hire Assignment of Work Product Defined by the United States Copyright Act of 1976 ((17 U.S.C. § 101)) as:1) a work prepared by an employee within the scope of his or her employment; OR2) a work […]
Dumb Starbucks, the Los Feliz, CA, pseudo-coffee shop with the look and feel of the ubiquitous Seattle-based Starbucks Corporation has reopened discussion as to what constitutes “fair use” of another’s trademark, and what is just plain trademark infringement. For a few days the origin of the single Dumb Starbucks location was unknown, but Comedy Central […]
If you haven’t shelled out at least $1 million in a sponsorship deal with the NFL, what will you call what you watch on Sunday? The NFL owns at least eight trademarks (including “Super Bowl”, “Pro Bowl” and “Super Sunday”) and has a nasty reputation for being overly aggressive about protecting their IP. It also […]
Businesses everywhere stood up and took notice when the European Commission’s Office for Harmonization of the Internal Market (OHIM) recently rejected “in its entirety” Pinterest Inc.’s claim to the Pinterest trademark in the EU. It seems like a company called Pinterest would be a prime candidate to register the trademark “Pinterest” – unless a small […]