The Foundry Law Blog

#BestContestEver #TopTenBestPractices

Are you thinking about running a social media contest to engage your users and help your business stand out? We’re sharing our top ten things to think about to run a successful social media contest and create a positive experience in the process. What Kind of Competition are you Running? We start by noting the […]

‘Pinterested’ in Registering Your Trademark? Do it Sooner Rather than Later

Businesses everywhere stood up and took notice when the European Commission’s Office for Harmonization of the Internal Market (OHIM) recently rejected “in its entirety” Pinterest Inc.’s claim to the Pinterest trademark in the EU. It seems like a company called Pinterest would be a prime candidate to register the trademark “Pinterest” – unless a small […]

Planning for Best Practices in Merchandising, Amazon Averts Trademark Infringement

Could Coca-Cola sue a diner for offering Pepsi to customers who requested Coke? Clearly not, according to a California federal court that didn’t find any problem with Amazon’s merchandising practices. Multi Time Machine, Inc., (MTM), a watchmaker filed suit against Amazon for displaying competitor’s watches whenever Amazon customers searched for MTM’s. In this specific case, […]

Responsible User Generated Content Management

The balance between managing your company’s interest and maintaining the integrity of your user’s intellectual property CAN and SHOULD be a SYMBIOTIC relationship. Social Media Campaigns, sweepstakes, and crowd sourcing are great ways to solicit ideas, inspire innovation, produce relevant videos, photographs, and testimonials, build user engagement, and cultivate your brand. However, high profile companies, […]