Participation vs. Endorsement: What Does Your Hashtag Contest Mean to the FTC?
Recently the FTC issued a warning letter to Cole Haan for a hashtag contest they were promoting on Pinterest, Contestants had to create a Pinterest board and post five pictures of Cole Haan shoes, pictures of places where they love to wander, and tag each photo with #WanderingSole, in order to win $1000 shopping money at Cole […]