White Label Agreements Attorney in Seattle, WA

White label means the reseller brands the product as its own. Standard reseller arrangements keep the original brand visible. The contract structures differ significantly, particularly around branding, support, and customer relationships.

In white label arrangements, the reseller typically owns the customer-facing relationship and the underlying vendor has limited direct contact. The contract should spell this out clearly, including data handling, support escalation, and what happens at termination.

Yes, unless one partner negotiates exclusivity. Exclusivity is a valuable concession and should come with commercial commitments that justify the restriction.