As a cannabis business owner you have probably invested quite a bit in your brand and creating a market for your product. The last thing you want is for someone else to tell yo Read more....
Businesses asking to “follow us on…” blurs the lines of social media and business assets
Many of us know that we should keep our private lives relatively separate from our work lives. However, this isn’t just a recommendation. It may very well serve as a precauti Read more....
Participation vs. Endorsement: What Does Your Hashtag Contest Mean to the FTC?
Recently the FTC issued a warning letter to Cole Haan for a hashtag contest they were promoting on Pinterest, Contestants had to create a Pinterest board and post five pictur Read more....
#BestContestEver #TopTenBestPractices
Are you thinking about running a social media contest to engage your users and help your business stand out? We’re sharing our top ten things to think about to run a succ Read more....
Advertisements and Social Media – A Dangerous Mixture If You Don’t Know Some Basic Rules
By Megan Wargacki: Globally, 46% of online consumers use social media when making a purchase decision.[1] So, if your business isn’t advertising on social media, it probably Read more....
Planning for Best Practices in Merchandising, Amazon Averts Trademark Infringement
Could Coca-Cola sue a diner for offering Pepsi to customers who requested Coke? Clearly not, according to a California federal court that didn’t find any problem with Ama Read more....
Responsible User Generated Content Management
The balance between managing your company’s interest and maintaining the integrity of your user’s intellectual property CAN and SHOULD be a SYMBIOTIC relationship. Read more....
Building User Trust through Transparent Terms of Use
Terms of Use that users consent to by just using the site— Seems rather one sided doesn’t it? Maybe that is why there is so much distrust of sites like instagram an Read more....
Navigating Pinterest and Its Copyright Challenges
In the 2 years since Pinterest launched itself as an invite-only social bookmarking service, the size of its user base and web traffic have made Pinterest into a social netw Read more....